Bryan Lacey (aka ‘The Complimentor) is walking the streets of Britain giving out 100,000 free compliments. Recruited by QVC Beauty, ‘The Complimentor’ is an idea which attempts to cheer up the city of London, one compliment at a time.
The idea is in response to research that reveals that two in five women have not received a single compliment in the past year and an inconsiderate quarter of men not thinking to dish them out! See this QVC Beauty ‘The Complimentor’ in action in the featured video.
Stats for Complimentary Compliments
Trending: Older & Mild
Research: 840 clicks in 286 w
Interest: > 3 minutes
Concept: The Complimentor
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: 74 charitable acts, guerrilla sunshine-spreading, and 14 easy ways to brighten someone's day.
74 Charitable Acts
14 Easy Ways to Brighten Someone's Day
15 Weird Ways to Interact With Strangers
Greeting Total Strangers