There are a number of factors that contribute towards the success of a business -- with market research and a CEO’s intuition being the bookends of the drawing board, ‘The CEO Gut’ infographic explains why one is better than the other.

The infographic dishes on cases where market research implied one thing, but produced a very different result. One example is the plethora of taste tests Coke made to ensure their ‘new Coke’ was better tasting than Pepsi -- in the end, all that money was wasted as the new Coke only lasted on shelves for a total of three months. It makes the argument that when the hard facts of market research are paired with human intuition, the result is a match made in heaven.

This chart is an eye-opening resource for organizations who may be particularly one-sided in their managerial strategy.