I love the immense capitalization of the 'Jersey Shore' phenomenon, and the Build-a-Gumba talking build-your-own-Guido doll is the latest addition to the fray. Herobuilders.com is allowing the world to make their own 'Jersey Shore' doll with the Build-a-Gumba, which has tattoos and is jacked just like your favorite 'Jersey Shore' cast member.
The Build-a-Gumba doll actually looks like a mixture between Pauly D and the Situation, and all of the Gym/Tan/Laundry accessories cost extra. Yikes!
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