US Elle's 'The Brit Factor' editorial provides a spin on Britney Spears' role in the hit show The Ex Factor. Spears' spot as a judge within the hotly debated contest has attracted droves of viewers to the show, hiking up numbers and a near pop cultural obsession with the production.
Photographer Alexi Lubomirski was the natural choice for this US Elle spread. Lubomirski has ran editorial scenes at Numero Tokyo, Vogue Korea and Vogue Germany with his snapshots of Toni Garn, Candice Swanepoel and Arizona Muse. His experiences with the best have been well-received, hence his collaboration with the headlining likes of Britney Spears.
Stylist Joe Zee dressed the songstress in tight leather hot pants, sheer one piece get ups and a fur shawl, high end pieces that are necessitated by a star studded photoshoot.
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Trending: Older & Mild
Research: 1,779 clicks in 186 w
Interest: 3.7 minutes
Concept: The Brit Factor
Related: 96 examples / 74 photos
Segment: Females, 12-35
Comparison Set: 35 similar articles, including: pouty vixen photoshoots, songstress-inspired editorials, and crooner clothing campaigns.
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