The BMV Guggenheim Lab Launched Public/Private to Explore City Privacy
Simal Yilmaz — April 17, 2013 — Autos
References: bmwguggenheimlab.org & popsop
The BMW Guggenheim Lab, which is the mobile laboratory of the world-renowned automaker, has decided to explore urban living through an intriguing lens. It has launched an interactive game called Public/Private that lets users pick the level of privacy they desire in different parts of the city. The program then creates a visual graph that visualizes this topic.
“The privacy studies initiated by the Mumbai Lab sparked a re-imagining of how we think about and use precious public space in cities” explained David van der Leer. “With the launch of [Public/Private], we can open up the conversation to many other cities around the world.”
Exploring a topic as personal as privacy on such a large scale not only creates brilliant visuals for the onlookers, but also produces inspiring data for product designers and visionaries.
“The privacy studies initiated by the Mumbai Lab sparked a re-imagining of how we think about and use precious public space in cities” explained David van der Leer. “With the launch of [Public/Private], we can open up the conversation to many other cities around the world.”
Exploring a topic as personal as privacy on such a large scale not only creates brilliant visuals for the onlookers, but also produces inspiring data for product designers and visionaries.
Trend Themes
1. Interactive Privacy Games - Exploring privacy through interactive games and creating visual representations of user preferences presents opportunities for innovative product designs.
2. Reimagining Urban Space - The exploration of privacy in public spaces sparks creative ideas for rethinking how cities utilize and design their communal areas.
3. Data-driven City Insights - Analyzing the data generated by privacy studies in different cities can provide valuable insights for urban planning and development.
Industry Implications
1. Gaming and Entertainment - The use of interactive games as a tool to explore privacy opens up new opportunities for the gaming and entertainment industry to create engaging experiences.
2. Architecture and Urban Planning - Rethinking the use of public spaces based on privacy preferences presents disruptive innovation opportunities for architects and urban planners to create more inclusive and functional cities.
3. Data Analytics and Visualization - The collection and visualization of privacy data from different cities can drive innovation in data analytics and visualization, enabling better city planning and decision-making.
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