The BMW Guggenheim Lab, which is the mobile laboratory of the world-renowned automaker, has decided to explore urban living through an intriguing lens. It has launched an interactive game called Public/Private that lets users pick the level of privacy they desire in different parts of the city. The program then creates a visual graph that visualizes this topic.

“The privacy studies initiated by the Mumbai Lab sparked a re-imagining of how we think about and use precious public space in cities” explained David van der Leer. “With the launch of [Public/Private], we can open up the conversation to many other cities around the world.”

Exploring a topic as personal as privacy on such a large scale not only creates brilliant visuals for the onlookers, but also produces inspiring data for product designers and visionaries.