The Berry Company Took to the Streets to Inspire a #BerryGoodDay

By: Laura McQuarrie - Oct 12, 2016
References: youtube & creativeguerrillamarketing
The Berry Company, a family-run food business, recently took to the streets of London as part of a social experiment to leave people feeling good first thing in the morning. As The Berry Company reports: "8:12 am has been identified as the time by which you know whether or not your day will be a good one."

In order to help people have a #BerryGoodDay on a morning that started off as rainy, the company sent out a man with an umbrella in the hopes of cheering people up. Unfortunately this did not go as planned and the public seemed hardly receptive, which called for a change in tactics.

During the second half of the stunt, spirits were successfully lifted with free huge, high fives and signs that read: "Honk if you're happy!"