'The Bear' HIV Prevention Commercial Shows the Masked Qualities of HIV

By: Allison Love - Published: Aug 23, 2010 • References: scaryideas & adsoftheworld
'The Bear' HIV prevention campaign aims to get people to use condoms to avoid the spread of the terrible disease. The commercial features a white bear who goes around hugging people and bringing what they assume is joy to their mundane day.

Nearing the end of 'The Bear' HIV prevention commercial, the bear head is taken off to reveal quite an unseemly-looking man with piercings and bumps on his forehead. The idea is to warn people that HIV isn't visible but can be dangerous if you aren't aware. Stats for Frightening Illness Ads Trending: Older & Chilly
Research: 6,188 clicks in 297 w
Interest: 4 minutes
Concept: The Bear HIV Prevention
Related: 104 examples / 80 photos
Segment: Males, 18-55+
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