Adidas' THE BASE Pop-Up Offers a VIP Experience for Football Lovers

By: Meghan Young - Jun 6, 2016
References: adidas & caplex
With the Euro 2016 and the #Copa100 in the United States this year, it's only natural that something like THE BASE would pop up in North America. Created by adidas Canada with the help of retail partner In2Sports, THE BASE is located in Toronto. It offers an exclusive viewing lounge and pop-up retail shop for football fans to watch the game at.

The VIP viewing lounge boasts 40-person stadium seating and a 16’ x 9’ HD projection screen. THE BASE also comes complete with access to the adidas Mercury Pack boots, premium federation kits and on-site jersey printing. Open until July 31, it provides a unique experience that will keep the football fire alive in the city for the duration of the tournament.