The Aptera Motor Company has revealed their Aptera typ-1 which can reach an outstanding 230MPG while traveling at 55MPH. The Aptera type-1 uses a diesel-electric hybrid powertrain and is capable to race from 0-60 in less than 10 seconds. It uses Nickel-zinc (NiZn) batteries which is different from most hybrid automobiles.
The vehicle is estimated to sell for about $20,000 although no launch date has been given.
Implications - Consumers have a strong desire to see new forms enacted that bare a ressemblance to what they think the future will look like. This stems from the over-appropriation of elements from previous decades that has occurred over the previous decade. Companies should innovative when it comes to design to foster a connection with this group.
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