This revolutionary new car from MDI is the future of eco-friendly vehicles. The only thing the motor runs on is fresh air! What goes into this baby is exactly what the exhaust puts out again. MDI is planning on selling the vehicles for as low as 6,000 Euros. There are even plans to make buses and taxi cabs in the future, running on the same green technology.
Implications - Modern consumers desire ways to stay environmentally friendly amongst the increasing amounts of harm being done to the planet. Products made through sustainable methods are appealing to those who want to maintain their lifestyles while being eco-conscious. Companies could focus on this desire for more green-friendly items to draw in more shoppers.
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Concept: The Air Car
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Segment: Neutral, 18-35
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The Air Car
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