The Age of Conversation "We Are Smarter Than Me"

In March of this year, Drew McLellan owner of US agency McLennan Marketing Group posted an experiment on his blog called We Are Smarter Than Me to see whether a large community of business people can jointly author a book of the same name. The book focuses on ways in which companies are learning to leverage social networks and the power of communities to improve their performance by allowing customers or others to take over functions typically performed by experts. Drew received responses from over 100 people ranging from Bloggers to Creative Directors and finally they have produced the finished product entitled “The Age of Conversation”.