The 2014 Super Bowl Teaser Shows the Dark Side of the Internet

By: Tiffany - Published: • References: youtube and psfk
As the 2014 Super Bowl approaches, David Lee the chief creative of website design and publishing service Squarespace, collaborated with director Malcolm Venville in creating their first teaser for a Super Bowl ad called A Better Web Awaits.

The title is a perfect way for Squarespace to publicize their services in helping clients to create custom tailored websites. The teaser was inspired by the World Wide Web, showing it in a completely new light -- surreal, dark and extremely disturbing. The teaser features bizarre and grotesque storefronts and whimsical, circus-like individuals. In the teaser ad, we see an adult carrying a child, but with their faces exchanged, men with neon signs that say “Your Funny Words Here,” “Hot Local Singles,” “Download Now” and “Epic Fails,” while a man walks into a transparent storefront.