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The 2014 Super Bowl Teaser Shows the Dark Side of the Internet

By: Tiffany - Published: • References: youtube & psfk
As the 2014 Super Bowl approaches, David Lee the chief creative of website design and publishing service Squarespace, collaborated with director Malcolm Venville in creating their first teaser for a Super Bowl ad called A Better Web Awaits.

The title is a perfect way for Squarespace to publicize their services in helping clients to create custom tailored websites. The teaser was inspired by the World Wide Web, showing it in a completely new light -- surreal, dark and extremely disturbing. The teaser features bizarre and grotesque storefronts and whimsical, circus-like individuals. In the teaser ad, we see an adult carrying a child, but with their faces exchanged, men with neon signs that say “Your Funny Words Here,” “Hot Local Singles,” “Download Now” and “Epic Fails,” while a man walks into a transparent storefront. Stats for Dystopic Internet Football Teasers Trending: This Year & Mild
Traction: 297 clicks in 37 w
Interest: > 3 minutes
Concept: The 2014 Super Bowl
Related: 83 examples / 64 photos
Segment: Males, 12-55
Comparison Set: 30 similar articles, including: untouched underwear ads, provocative housewife fashion ads, and instant hipster ads.