Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Thanksgiving Friendship Kits

IKEA and Uber Helped People Celebrate Thanksgiving with Friends

— February 16, 2017 — Autos
"Friendsgiving," or Thanksgiving with friends, is a new cultural phenomenon that sees Millennials organizing gatherings of non-family members for a meal before the actual holiday. To help people celebrate this new tradition in the United States, IKEA US teamed up with Uber to offer special Friendsgiving Kits containing IKEA dining products, holiday ingredients and more. To gain access to a kit, Uber users had to enter the "IKEAFRIEND" promotional code into the app.

Alongside this promotion with Uber, IKEA released a YouTube video in partnership with Katie Quinn on 'Tips for the Perfect Friendsgiving,' as well as content with Oh Happy Day lifestyle blogger Jordan Ferney.

IKEA's stunts for Friendsgiving are part of its ongoing 'We Help You Make It' campaign, which aims to help people create life's special memories.
Trend Themes
1. Friendsgiving Kits - Creating themed kits for friendsgiving celebrations presents an opportunity for companies to tap into the growing trend of alternative Thanksgiving gatherings.
2. Collaborative Promotions - Partnering with ride-hailing apps like Uber to offer exclusive promotional codes can be a disruptive innovation strategy for brands to engage with target audiences during festive seasons.
3. Content Collaboration - Joining forces with influencers and content creators to produce relevant tips and lifestyle content related to emerging holiday traditions can help brands build stronger connections with their audience.
Industry Implications
1. Retail - Retailers can take advantage of the Friendsgiving trend by curating and selling themed kits, providing customers with convenience and unique options for their alternative Thanksgiving celebrations.
2. Transportation - Ride-hailing and delivery service providers have an opportunity to team up with brands to offer exclusive promotions, enabling them to reach a larger customer base and create memorable experiences beyond their core services.
3. Advertising & Marketing - Collaborating with influencers and content creators on themed holiday campaigns allows brands in the advertising and marketing industry to leverage their creativity and authenticity in engaging with target audiences during special occasions.
1.3
Score
Popularity
Activity
Freshness