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It can be hard to choose a single store when registering for a wedding, but the Thankful Registry eliminates that problem of indecisiveness. Instead of chaining couples to the products of one retailer, it allows them to choose anything available online. Carefully curated to ensure they receive exactly what they want, the Thankful Registry lets them get creative in the process.

Envisioned by Kathy Cheng, a copywriter for Smart Design, the Thankful Registry has bloomed into a stylish alternative to tired big box retailers such as Target, Bed, Bath & Beyond and more. Working with co-founder and operations expert Lissette Sotelo, Cheng created a website that embodies the spirit of the special occasion. Beautifully customizable, the Thankful Registry was designed by Crush+Lovely, an interactive firm based in New York.