These Texting and Driving Ads Compare Casualties to Deaths on the Road

By: Ady Floyd - Feb 25, 2016
References: adeevee & designtaxi
The Miami Ad School created these texting PSAs to raise awareness of the deathly outcomes that have occurred due to people texting while driving. In order to generate a greater amount of interest, the design team created posters that feature guns made of cellphones. These ads are meant to compare the amount of war casualties to the amount of lives lost due to texting in a vehicle.

The texting PSAs, which were created for AT&T show viewers real-life statistics that prove more people pass away from texting while behind the wheel than war causalities. Below the images of the cellphone-made guns are phrases such as "4,491 U.S casualties in the Iraq War between 2003 and 2014. However, deaths due to text-driving exceed 33,000 within the same period."

While these ads are fairly serious in their tone, their fear tactics may help to eliminate the use of cellphones on the road.