Teens Using Codes to Throw Off Adults

By: Going Like Sixty - Published: Feb 9, 2008   Updated: Apr 7 2011 • References:
Parents are texting. So teenagers must communicate differently. Phone addiction prevents them from kicking the connection, so they change the text. "Cool" becomes "book"; "awake" for "cycle" Even woohoo has become zonino. It's using the predictive feature on phones to keep the language their use their own.

Implications - In order for businesses to successfully sell and market to teens, they have to understand and speak the same language as them. It can be predicted that new products will emerge to keep teens within their own world, away from the restrictions of parents or guardians. These products are guaranteed to appeal to teenagers and young adults alike, considering how privacy is an important concept when children are in the process of growing up. Stats for New SMS Language Trending: Older & Mild
Research: 4,671 clicks in 432 w
Interest: 3.7 minutes
Concept: New SMS Language
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
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