This Project Wants to End Book-Hating with Textbook-Themed Pillows
Christopher Magsambol — August 28, 2015 — Art & Design
References: youtube & kickstarter
The #Endbookhate campaign attempts to change our perceptions of textbooks by making them fun with these plus textbook toys.
The line of toys can be used as cushions and are modeled after popular school subjects. Film, psychology and chemistry are brought to life with three toys that are designed with those subjects in mind. Creators of the project wanted to change the negative perception textbooks may have and make them positive. The products can be a useful too for parents to get their kids excited about school. By introducing fun, comfortable characters, kids will see these subjects in a different light.
Although marketed as kid's toys, these lovable cushions can be perfect for academics or just fans of film, psychology or chemistry.
The line of toys can be used as cushions and are modeled after popular school subjects. Film, psychology and chemistry are brought to life with three toys that are designed with those subjects in mind. Creators of the project wanted to change the negative perception textbooks may have and make them positive. The products can be a useful too for parents to get their kids excited about school. By introducing fun, comfortable characters, kids will see these subjects in a different light.
Although marketed as kid's toys, these lovable cushions can be perfect for academics or just fans of film, psychology or chemistry.
Trend Themes
1. Textbook-themed Pillows - Opportunity for creating and marketing unique, educational-themed pillows for children and adults.
2. #endbookhate Campaign - Opportunity to develop initiatives that change negative perceptions surrounding textbooks and promote their positive aspects.
3. Subject-based Toy Design - Opportunity to create educational toys that represent various school subjects to make learning more engaging and enjoyable.
Industry Implications
1. Education - Disruptive innovation potential in developing innovative educational products like textbook-themed pillows and subject-based toys.
2. Toy - Opportunity for toy industry to expand their offerings by creating educational toys that align with different school subjects.
3. Home Decor - Potential for home decor industry to introduce unique and educational-themed pillows that cater to both children and adults.
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