Not ready to jump into a serious relationship? Get married. A conservative German politician is proposing that marriages be entered only with the upfront agreement of a 7-year term. Like what you got? Renew your vows. Can't stand the ball and chain? You're officially not married anymore.
Implications - Though the concept of temporary marriage may be odd to the North American consumer, 50% of marriages end in divorce. The difference between how marriages end in North America and how they apparently end in Germany is the fact that one country ends marriages more unabashedly than the other. Ultimately, the perception of love and relationships has altered drastically in recent years.
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Concept: Test Drive Your Marriage
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Segment: Females, 18-55
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Test Drive Your Marriage
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