Patrick Clarke designed the Terrain Adventurer to have a 10-wheel drive, and a retractable track system. In front of the 6 rear wheels, there is a sealed rubber section that expands the vehicle by 3 meters for extra storage.
Implications - Consumers are increasingly looking to get back to nature and escape the urban environment. Adventure vehicles are symptomatic of this desire to reconnect with the natural environment. Companies that can either connect customers to the natural world or bring nature to the city will find success.