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The Terra Travel Ad Campaign Gets You to 'Catch Your Breath'

By: Meghan Young - Published: • References: terra & ibelieveinadv
The Terra Travel ad campaign will inspire you to escape the drudgery of everyday life and work by way of fantasy and vacation. Like a Shakespearean play, the print ads revolve around the fantastical idea of being transported to an exotic place of adventure and magic in which the protagonist must partake in high revelry, after successful catching his or her breath, of course.

Conceived and executed by Sao Paulo-based ad agency DDB, the Terra Travel ad campaign is fun, whimsical and slightly dangerous -- all the elements needed for a successful and memorable getaway. Photographed by Fernando Zuffo, the Terra Travel print ads show a submerged workspace that an employee has escaped from, embodying the feelings many of us have when finally coming up for some much needed air when leaving work. Stats for Submerged Workspace Vacations Trending: Older & Mild
Traction: 4,167 clicks in 156 w
Interest: 3.1 minutes
Concept: Terra Travel
Related: 31 examples / 24 photos
Segment: Neutral, 18-55
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