Terra Launches Doggy Poo Trade-Off for Free WiFi in Parks

By: Romina S. Cortellucci - Published: • References: terra.mx & creativity-online
Terra, a Mexican Internet company, is launching a campaign that trades bags of dog poop for access to a wireless Internet connection. Every time a dog owner throws away their animal droppings into the designated box, the entire park gets WiFi --. depending on the weight of the poop that is; the greater the weight, the longer the WiFi access. 

Park-walkers can rejoice, for they no longer have to deal with massive piles of dog droppings scattered across the park. In a world where everyone is so concerned with their smartphones and tablets, finding free WiFi is a metaphorical goldmine.

The project is being piloted across 10 parks throughout Mexico City. It educates people while giving them a reward. Poop and WiFi, while an unlikely combination, is certainly a great one. Stats for Poop-Dependent Internet Connections Trending: Older & Chilly
Traction: 246 clicks in 138 w
Interest: 0.5 minutes
Concept: Terra Poo Wifi
Related: 85 examples / 65 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: watchdog technology, city park pod hotels, and wireless wifi tvs.