Terra, a Mexican Internet company, is launching a campaign that trades bags of dog poop for access to a wireless Internet connection. Every time a dog owner throws away their animal droppings into the designated box, the entire park gets WiFi --. depending on the weight of the poop that is; the greater the weight, the longer the WiFi access.
Park-walkers can rejoice, for they no longer have to deal with massive piles of dog droppings scattered across the park. In a world where everyone is so concerned with their smartphones and tablets, finding free WiFi is a metaphorical goldmine.
The project is being piloted across 10 parks throughout Mexico City. It educates people while giving them a reward. Poop and WiFi, while an unlikely combination, is certainly a great one.
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Concept: Terra Poo Wifi
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Segment: Neutral, 12-55
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