Between the ripped abs and lip-licking from Francisco Lachowski in this Tendencias December 2009 cover shoot, I'm sold. Never mind that photographer Marcelo Capizzano did an excellent job at blending lighthearted fun and men's fashion--give me more abs!
Tongue-wagging aside, the Tendencias December 2009 cover shoot gives us a great insight into men's streetwear, from pork pie hats to dressed-down suiting. See more shots from the pictorial above.
Implications - Consumers are attracted to designs that utilize some sort of sex appeal. Products that are sensual grab customers' attentions through its ability to seduce. Companies could create more of their items with this provocative element in mind to appeal to a wider audience.
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Concept: Shirts As Faces
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Segment: Females, 12-55
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Shirts as Faces
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