The humble, yet iconic telephone booth has had starring rolls in films from Superman to Phone Booth, and now in this Benefit Cosmetics campaign with the Temptation Telephone. In London, the historic red booth is a familiar sight and often photographed by tourists, but now there is a pink version on the streets with in a surprise in store for those brave enough to answer its ring.
Created by cosmetics brand Benefit, the Temptation Telephone is offers unsuspecting members of the public a makeover before taking them to the stage at one of London's most iconic venues Café de Paris to sing the Whitney Houston classic 'I Wanna Dance With Somebody' in front of a packed house and accompanied by a live band.
Stats for Surprise Makeover Telephone Booths
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Concept: Temptation Telephone
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Segment: Females, 18-55
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