This Temporary Bar is Set Up On the Tallest Mountain in the United Kingdom

By: Ady Floyd - Sep 3, 2015
References: bathchronicle & thedrinksbusiness
This temporary bar was created by three students who responded to an ad produced by Box Steam brewery. The ad was a promotional stunt for the brewery's best-selling beer -- Tunnel Vision. The idea behind this adventurous stunt was to provide beer to people hiking --suggesting that the brewery doesn't want anyone to miss out on its tasty products.

The temporary bar was set up at the tallest point of Ben Nevis in the United Kingdom and the three students were accompanied by the brewery's barman Dom Lane. After hulling a nine gallon barrel of Tunnel Vision to Ben Nevis, the students and Dom served the amber ale to those climbing the mountain.

This clever idea promotes the brewery, the beer and the dedication of the beer-loving students.