To combat the issue of content piracy, 'Tell My Friends,' a Singapore-based company, is rewarding users for sharing content -- such as music, ebooks, apps and videos -- legally.
Rather than downloading a song or ebook illegally, users of Tell My Friends get a link to share a licensed product with their friends. Whenever someone uses that link to buy the actual product, the user gets a set amount in commission. This will happen every time someone uses that specific link to buy the product (for example, if the friend shares the link with another friend and so on), up to 10 purchases. According to Springwise, about 50 percent of the sales revenue goes back to the content creators and owners, while 30 percent goes to the users of Tell My Friends, and the rest goes to administration. The video here explains in more detail how this innovative process works.
Stats for Legal Content-Sharing Incentives
Trending: Older & Chilly
Research: 241 clicks in 195 w
Interest: > 3 minutes
Concept: Tell My Friends
Related: 95 examples / 73 photos
Segment: Neutral, 12-55
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