Opening Ceremony Ups the Ante With Cool TV Shades
Available in black and tortoiseshell, these television sunglasses are certainly a statement accessory. Perhaps not best suited for everyday use, I would expect to see these bad boys on someone like Lady Gaga.
Implications - One of the best ways a company or brand can establish a foothold in the marketplace is through the development of a product that serves a practical and comic or novel purpose. By appealing to consumers' sense of pragmatism and sense of humor, the brand plays into an image of fun-loving modernity that young consumers are attracted to.