Tees at Risk Sells Original Works from Troubled Teenagers

By: Michael Hines - Published: Apr 7, 2011 • References: teesatrisk & springwise
Tees At Risk is a for-benefit apparel company that lets at-risk teenagers tell their stories through t-shirts. The company lets former and current at-risk teens put their artistic talents to work by designing t-shirts that benefit charity.

A 10 percent cut of each shirt sold by Tees At Risk goes to a charity that helps at-risk teens, usually one chosen by the artist. Each shirt also comes with a QR code that, when scanned, gives a more detailed explanation about the artist and the meaning behind their shirt. I would be lying if I said I didn't love this business model. Everyone wants to donate to charity, but most people would like to get something in return besides a tax write-off. Offering up t-shirts and insight into the artist's plight makes donating a much more personal experience. Tees At Risk currently has four different styles of shirts that sell for $25 each. Stats for At-Risk Teen Tees Trending: Older & Chilly
Research: 1,838 clicks in 268 w
Interest: 2.6 minutes
Concept: Tees At Risk
Related: 26 examples / 20 photos
Segment: Neutral, 18-55
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