The fashion industry is constantly collaborating with each other, but when Teen Vogue and H&M came together, they wanted to save the planet -- and your money.
The Swedish retailer’s global clothing drive works by having you bring in something you no longer wear and then you receive 15% off in store. As as result of Teen Vogue’s interest in the cause, they decided to work together in order to make this offer even more beneficial to the consumer.
In order to take part in this clothing drive, you Instagram a picture of yourself, hashtag it to LongLiveFashion, and then you can win a trip to the Teen Vogue studio. By working together, Teen Vogue and H&M have been able to create a memorable campaign that has drawn a lot of positive attention to both brands.
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Concept: Teen Vogue And H&M
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Segment: Females, 12-55+
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