If you're a history buff, you'll find these ads for TEDx Buenos Aires particularly effective. Featuring illustrations of great minds like Hillary Clinton, Stephen Hawking and Ken Robinson about to be executed, the print advertisements carry the tag line 'These are good times for good ideas.' The copy also includes a popular quote from each of the intellectuals, like "schools kill creativity" and "without women there is no democracy." These are thoughts that would have gotten them killed in another time.
Conceived by the Ogilvy & Mather Argentina office, the illustrated TEDx Buenos Aires ads feature older death penalties, such as by guillotine, firing squad and being burned at the stake. A black-hooded executioner carrying Stephen Hawking from his chair is an especially chilling image.
Stats for Death-Threatened Idea Advertising
Trending: Older & Mild
Research: 789 clicks in 107 w
Interest: 1.3 minutes
Concept: Tedx Buenos Aires
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: invisible kid ads, political movie posters, and condom-packed couple ads.
Death-Threatened Idea Advertising
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