"Designed by ross lovegrove, the barbarella series places an emphasis on 21st century decadence. upholstered in natural sheepskin (shorn long or short), the series features plywood, beech and spring construction with a hip 13.75" seating height." - Unica Home
Implications - While comfort and style were once two separate and arguably opposing entities, consumers are now looking for products that bring both elements to head. The mass popularity of products like UGG boots that were known for their comfortable element and not their look show that if enough consumers show interest, a product that is comfortable becomes stylish by default.