Made of Teflon, The Ted Baker London Party Animal Tuxedo (US$650; available only at Ted Baker's New York store: 212-343-8989) retains its shape while resisting stains because it's made of a wrinkle- and liquid-resistant wool coated with Teflon.
Implications - With so many multi-functional products, businesses are trying to integrate various capabilities into their products. The convenience of an object serving more purpose than one is definitely an effective selling point towards consumers. It provides many people with what they need and it places an emphasis on functionality. Brands incorporating these elements can become incredibly profitable assuming they know what types of products to produce because not everything serve a multi-functional purpose.
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