Teco Cipriano Promos the MINI in Peculiar Places

By: Marissa Brassfield - Published: Jul 9, 2009 • References: tecocipriano.wordpress &
Teco Cipriano’s ambient ads for the MINI promo the microcar in a number of peculiar places. From subway maps to roller coasters, these guerrilla campaigns place the MINI directly in the eyes of the public in an almost transparent manner.

Each of Teco Cipriano’s MINI ads are placed in a different locale within Lisbon to create a collective campaign that is far greater than the sum of its parts. Check out some more guerrilla campaigns below. Stats for Ambient Auto Ads Trending: Older & Average
Research: 12,044 clicks in 358 w
Interest: 4 minutes
Concept: Ambient Auto Ads
Related: 40 examples / 31 photos
Segment: Males, 18-35
Comparison Set: 15 similar articles, including: 40 guerrilla ads, art and activism, guerrilla adbusting, and guerrilla ads in urinals.