The Kafkas Retail Concept is Airy and Spacious for Easy Browsing

By: Meghan Young - May 6, 2015
References: stirixis & retaildesignblog.net
Stirixis has recently designed a series of concept tech-savvy stores for Kafkas, the leading Greek chain of electrical equipment and energy solutions. In order to embrace this particular focus, the space is open, airy and bright. This empowers the consumer to better browse through the aisles without feeling overwhelmed. The tech-savvy store also assists shoppers by way of tablets devices and digital screens placed throughout.

This informative direction is also mimicked in the tech-savvy store's signage. Clean and simple, consumers will be able to locate what they need efficiently and effectively while Kafkas reinforces its brand. Antonis Zontos, CEO of Kafkas, notes, "The new concept, as developed and implemented, creates an overall image of modernity, technology and innovation whereas the color code conveys a light and friendly ambience where customers enjoy a unique shopping experience."