British car company Jaguar Land Rover is launching an extraordinarily high-tech Technical Centre, in the city of Coventry in the UK, that is designed to act as the specialized headquarters of the company's Special Vehicle Operations branch.
What's great about this Technical Centre is the fact that is allows Special Vehicle Operations customers to enter the facility and work with a design team member to go about customizing their vehicle. Customers can easily be taken through as many as 365 different color samples, seatbelt options, brake variants, wheel finishes and other options such as upholstery, veneers and threads.
The Technical Centre marks a sea-change in the way customers customize cars, with Jaguar Land Rover wisely deciding to make it easier for the customer to be involved in the process.
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