T'O'clock Branding is Centered Around Establishing Healthy Rituals

By: Amelia Roblin - Mar 27, 2015
References: behance.net & thedieline
Tea drinkers are often ritualistic about their favorite beverages, and these are precisely the types that would be drawn to this teatime branding scheme. Tanya Mikolaevskaya is interested in the particular healthy properties of different infusions, and worked to establish a wholesome regimen for the optimal consumption of leafy and floral infusions.

Suggesting nettle blends in the morning for vitality, lemongrass for concentration in the afternoon and mint for relaxation at night, the designer has visually represented her recommendations with illustrations of the herbal ingredients arranged in the forms of clock and watch hands. The consumer will instantly understand when to brew each flavorful blend to get the most out of what she drinks. The teatime packaging strategy for t'O'clock is a great example of exploiting ritualist behaviors as a subtle selling point for a product.