TeamLab Exhibits Ultra Subjective Space in New York
Jamie Danielle Munro — July 30, 2014 — Art & Design
References: ultrasubjectivespace & designboom
TeamLab has a new exhibition on at the Pace Gallery in New York, titled 'Ultra Subjective Space.' The installation is meant to be completely immersive for visitors, experimenting with the intersection of technology and art.
Large screens are placed on the walls in various rooms, with a looped video being played of transforming shapes and colors. The installation consists of seven separate works that all work with digital art. One titled Cold Life turns a Japanese character into a tree, with the original character standing for life.
Overall the works allow visitors to completely immerse themselves in a colorful digital world, which is not easy to do in everyday life. The aim is to have each design develop in an organic way, which TeamLab was able to do.
Photo Credits: designboom, ultrasubjectivespace
Large screens are placed on the walls in various rooms, with a looped video being played of transforming shapes and colors. The installation consists of seven separate works that all work with digital art. One titled Cold Life turns a Japanese character into a tree, with the original character standing for life.
Overall the works allow visitors to completely immerse themselves in a colorful digital world, which is not easy to do in everyday life. The aim is to have each design develop in an organic way, which TeamLab was able to do.
Photo Credits: designboom, ultrasubjectivespace
Trend Themes
1. Immersive Digital Art Installations - The trend of using technology to create immersive art installations is growing, providing opportunities for businesses to offer unique experiences for customers through interactive art.
2. Organic Digital Art Development - The trend of using organic development in digital art installations, such as those exhibited by TeamLab, presents opportunities for businesses to create unique and unanticipated art experiences for customers while maintaining a level of authenticity.
3. Virtual Reality Art Installations - The growing trend of virtual reality technology opens up new and exciting possibilities for immersive art installations, presenting new opportunities for businesses to explore the intersection of technology and art.
Industry Implications
1. Art Galleries and Museums - The art industry can leverage immersive digital art installations, such as those exhibited by TeamLab, to bring a new dimension to traditional art spaces and attract new audiences.
2. Marketing and Advertising - Businesses can incorporate immersive digital art installations in their marketing campaigns and events to create unique experiences for customers, driving engagement and brand awareness.
3. Entertainment and Leisure - The entertainment and leisure industry, including amusement parks and theaters, can use the trend of immersive digital art installations to offer new and exciting experiences for guests, driving attendance and customer loyalty.
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