As part of a tea promotion for its new Tea Heart Stick, instant coffee drink maker Blendy Stick devised the 100 Kaori Letter campaign. Scent is a powerful thing and the smell of a delicious cup of coffee or tea can be just the right thing to wake you up or help you settle down.
To show off the fruity flavors of the new Tea Heart Stick, the 100 Kaori campaign lets you send a letter to someone on Facebook, which will be accompanied by a scented wooden chip with a fragrance of your choosing. This includes scents on a virtual shelf full of smells like Grapefruit & Black Pepper, Ylang Ylang & Rosemary and Rose & Chamomile Roman. Daily, 30 letters and fragrances will be sent out until a total of 1,000 letters have been sent—meaning that the campaign will come to a close in about a month or so.
Stats for Fragrant Mail Campaigns
Trending: Older & Warm
Research: 1,435 clicks in 95 w
Interest: 0.5 minutes
Concept: "tea Promotion"
Related: 52 examples / 40 photos
Segment: Females, 12-35
Comparison Set: 19 similar articles, including: scented jewelry, dark humor candles, and book-scented candles.
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