This Iced Tea Ad Campaign Sent a Colonel Around with a Peace Treaty

By: Cadhla Gray - Nov 12, 2015
References: peaceicedtea & creativeguerrillamarketing
This creative Peace Tea ad campaign featured a dressed-up actor in a royal blue and white colonial uniform who encouraged people on the street to sign a fake peace treaty. For those that agreed, they would write down the name of someone that they'd like to "make peace with" and in return, would receive a free Peace Iced Tea. Simultaneously, by signing the treaty they would be showing support of the brand.

The interactive campaign engaged consumers by spreading awareness to a group of random, untargeted people about the beverage. That way, people who may have never even heard of Peace Tea were introduced to the drink in a fun and memorable way. The tea ad campaign was run by an ad agency that specializes in experiential marketing, Taylor-Made Innovations.