TBWALondon Launched the #OutAndProudParentsDay Initiative
Grace Mahas — August 6, 2019 — Marketing
References: tbwalondon & thedrum
Disruptive marketing agency, TBWALondon, recently launched a social awareness initiative called #OutAndProudParentsDay. The campaign seeks to support parents of LGBTQ+ who may be struggling to come to terms with their children's identities.
The initiative highlights the fact that "people who come out to unaccepting parents are 2.7 times more likely to experience anxiety and depression. In some cases suicide." In order to promote an accepting culture, the campaign seeks to spread a message of acceptance via documented experiences of parents "coming out" as mothers and fathers of their LGBTQ+ child. Through the social buzz, #OutAndProudParentsDay creates a calendar moment for parents to reflect on the bravery of their children.
The campaign encourages and empowers other parents to share their own stories and videos on social media using the #OutAndProudParentsDay hashtag to foster an inclusive and accepting community.
The initiative highlights the fact that "people who come out to unaccepting parents are 2.7 times more likely to experience anxiety and depression. In some cases suicide." In order to promote an accepting culture, the campaign seeks to spread a message of acceptance via documented experiences of parents "coming out" as mothers and fathers of their LGBTQ+ child. Through the social buzz, #OutAndProudParentsDay creates a calendar moment for parents to reflect on the bravery of their children.
The campaign encourages and empowers other parents to share their own stories and videos on social media using the #OutAndProudParentsDay hashtag to foster an inclusive and accepting community.
Trend Themes
1. Inclusive Social Campaigns - Marketers can initiate social campaigns that support underrepresented groups for social awareness and positive change.
2. Acceptance-driven Advocacy - Marketing campaigns promoting acceptance of individual differences can help trigger positive influences in the community.
3. Empowerment-driven Social Media Movements - Social media movements can encourage and empower people to share their own stories and experiences to foster a sense of belonging and inclusivity.
Industry Implications
1. Marketing and Advertising - For the marketing and advertising industries, focusing on campaigns that highlight positive social change can be an opportunity for brand differentiation and positive brand image.
2. LGBTQ+ Advocacy Groups - Initiatives such as the #OutAndProudParentsDay campaign by TBWALondon can help raise awareness and advocacy for LGBTQ+ individuals and their families.
3. Mental Health Support Services - Mental health support services can leverage social media to connect with underrepresented groups and provide resources that can aid them in addressing their struggles and challenges.
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