The Tazo Tea Rebranding is More Streamlined and Focuses on Ingredients
Michael Hemsworth — February 20, 2013 — Marketing
References: tazo & thedieline
In an effort to evolve the brand, Tazo tea has begun the process of completely revamping the infamous company's overall appearance from packaging to store fronts. Known the exclusive tea of Starbucks, Tazo has come to be something of a must-have amongst tea connoisseurs who can't get enough of the organic blends they offer.
The rebranding of Tazo tea puts an emphasis on ingredients, production practices and simplicity; it's a no nonsense approach to branding that will likely be well received by fans of the brand. An interesting approach that Tazo took was to separate hot teas from cold teas. As a tea enthusiast, I know that it's a clever approach to identify which is best hot or cold because it'll be more acceptable by the inexperienced sipper.
The rebranding of Tazo tea puts an emphasis on ingredients, production practices and simplicity; it's a no nonsense approach to branding that will likely be well received by fans of the brand. An interesting approach that Tazo took was to separate hot teas from cold teas. As a tea enthusiast, I know that it's a clever approach to identify which is best hot or cold because it'll be more acceptable by the inexperienced sipper.
Trend Themes
1. Organic Tea Revamp - The Tazo tea rebranding highlights ingredients, production practices, and simplicity, signaling a trend towards cleaner and more transparent tea brands.
2. Differentiating Hot and Cold Tea - Tazo's strategy of separating hot teas from cold teas demonstrates a trend towards customized tea experiences and catering to the preferences of different consumers.
3. Streamlined Packaging Design - The simplified and modernized packaging of Tazo tea signifies a trend towards minimalist and visually appealing branding in the tea industry.
Industry Implications
1. Beverage Industry - The Tazo tea rebranding offers opportunities for beverage companies to capture the growing market of health-conscious consumers seeking organic and transparent products.
2. Retail Industry - The Tazo tea rebranding presents opportunities for retailers to curate and promote a wide range of tea options, catering to the diverse preferences of tea enthusiasts.
3. Design Industry - The Tazo tea rebranding creates a demand for designers specializing in minimalist and modern packaging design for tea and other consumer goods.
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