The tattooed gloves show off many typical designs you would expect to see branded on a sailor's body. The tattoos include naked girls, skulls, crosses, daggers, birds, dragons and writing all done in an authentic looking sailor style.
Implications - Youth consumers have an appetite for the unconventional. These consumers are drawn to eccentric social archetypes throughout history such as ninjas or pirates. Companies looking to create a deeper connection with this demographic should create products and experiences that revolve around the lifestyle of these archetypes.