Three students at the Copenhagen Institute of Interaction Design have found a new function for trending topics on Twitter -- instead of jumping on the bandwagon to Tweet too, they have created the Tasty Tweet experiment to put the valuable information to better use.
Using Twitter data to figure out the top trending fruits, a smoothie is blended so that different fruit content is to the same proportion of their respective mention volume on Twitter. This social network can do more than just bring the news of the day at lightning speed! The project highlights the power of Twitter (and of social media in general), as it shows how popular information can be harnessed to tailor a product to the public's immediate demands -- all you need is the right kick of creativity.
This cool experiment gives us a taste of Twitter, literally.
Stats for Twitter-Screened Smoothies
Trending: Older & Chilly
Research: 304 clicks in 207 w
Interest: 0.9 minutes
Concept: Tasty Tweets
Related: 55 examples / 42 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: witty interactive illustrations, witty health drinks, and 15 savory smoothies and shakes.
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