HelloFresh's 'Taste Tours' Share Worldly At-Home Meals
Laura McQuarrie — May 16, 2019 — Lifestyle
References: instagram & businesswire
HelloFresh is now offering even more ways for consumers to quickly and easily elevate their at-home meals with its all-new Taste Tours. The meal kit company is now sharing an alternating menu of Taste Tours with dishes that draw inspiration from around the world.
While foodies often have to go to a restaurant to truly satisfy a craving for certain global cuisines, HelloFresh now offers a "culinary adventure" that can be delivered straight to one's door. First on the rotating Taste Tours menu, customers will find flavorful options like the Dim Sum Party Plate made up of dumplings, sesame green beans and scallion rice, as well as the Mediterranean Mezze Platter with baked chicken, grilling cheese and a side tomato cucumber salad.
While foodies often have to go to a restaurant to truly satisfy a craving for certain global cuisines, HelloFresh now offers a "culinary adventure" that can be delivered straight to one's door. First on the rotating Taste Tours menu, customers will find flavorful options like the Dim Sum Party Plate made up of dumplings, sesame green beans and scallion rice, as well as the Mediterranean Mezze Platter with baked chicken, grilling cheese and a side tomato cucumber salad.
Trend Themes
1. Global Meal Kit Trend - The growing trend of offering globally influenced meal kits as a way to satisfy cravings for global cuisine without leaving home presents an opportunity for businesses to tap into the demand in the meal kit industry.
2. Widening Cultural Food Offerings Trend - Offering meal kits with widely popular cultural food offerings around the world provides an innovative opportunity for businesses to differentiate in the extremely competitive meal kit space.
3. Convenient Culinary Adventure Trend - Providing meal kits that deliver abundant, unique, and convenient culinary adventures is an opportunity for businesses to attract time-strapped consumers who are always looking for something different to try and whose high disposable income enables them to do so.
Industry Implications
1. Meal Kit Industry - The meal kit industry stands to benefit from expanding its product range to include globally influenced meal kits to attract adventurous foodies and those looking for something different.
2. Food and Beverage Industry - Businesses operating in the food and beverage industry can harness the growing demand for culturally diverse dining experiences by offering unique dishes that cater to different palates.
3. Convenience and Delivery Industry - The growing trend of customers seeking the convenience of having food delivered creates an opportunity for businesses to enter the industry while catering to customers looking for globally influenced meal kits that can be ordered and delivered to their doorstep.
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