Superstar

Taste Packaging Invites the Cook to Sew his Next Supper

By: Amelia Roblin - Published: Jun 18, 2011 • References: samstevens and thedieline
With so many brands of microwave meals on the market, many people have completely lost touch with what they put into their bodies, so a project like Taste packaging really could not have come at a better time.

The driving force behind this product is the goal to get consumers cooking once again, by providing them with simple step-by-step instructions on how to make a variety of delicious plant-based dishes. All of the ingredients come wrapped separately and stored within the cardboard case, labeled by clear directions about how to put them all together.

When dinner is over, designer Sam Stevens wasn't content to have Taste packaging recycled immediately, so he's suggested that the brown corrugated paper receptacle be used as the perfect place to plant herbs, further encouraging intimate interaction with one's food and eco-friendly practices.