Ladies Can't Stop Attackers with Plastic Containers

By: Ben Preiss - Published: Feb 27, 2008 • References: dvice & newyorker
Plastic containers were fine for stay-at-home moms, but for today's career women commuting on the mean streets, a taser brings more peace of mind than fresh lettuce.

Enter the Taser Party, where women get together to discuss personal defenses tactics, look over the latest in fashion tasers and take some practice shots.

The tasers come in three fun colors including pink, blue and silver and they also come with leopard-print pouches.

Implications - The modern urban woman is not a stay-at-home housewife and the sooner businesses realize that new opportunities in various markets are arising from this, the better. Feminized tasers are a great example of how the role and needs of a woman have changed and how one company tried to address one of those new needs. Stats for Taser Parties Trending: Older & Chilly
Research: 6,395 clicks in 429 w
Interest: 3.7 minutes
Concept: Taser Parties
Related: 47 examples / 36 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: smart beer kiosks, mobile atm transactions, and recycled rubber hard drives.