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Target & Sanrio Freebies for the 50th Anniversary

By: Summer Luu - Published: Oct 12, 2010   Updated: Jul 12 2011 • References: sanrio.co.jp and freshnessmag
Target and Sanrio have teamed up for Sanrio's 50th anniversary and will be cross-country touring around the US to give away free stuff!

Any Hello Kitty (or other Sanrio character) lovers can add these cute accessories to their collection without so much as a dime. Wallets, chain bags, lunch boxes and tote bags are amongst the free gifts being given out to the public. Now that's a way to celebrate!

Implications - Companies that have a devout fan following, such as Hello Kitty, do so by expanding into other industries while maintaining a focus on customer care. That being said, free giveaways of new products is a great idea as it makes existing and potential consumers feel cared for.