Target and Sanrio have teamed up for Sanrio's 50th anniversary and will be cross-country touring around the US to give away free stuff!
Any Hello Kitty (or other Sanrio character) lovers can add these cute accessories to their collection without so much as a dime. Wallets, chain bags, lunch boxes and tote bags are amongst the free gifts being given out to the public. Now that's a way to celebrate!
Implications - Companies that have a devout fan following, such as Hello Kitty, do so by expanding into other industries while maintaining a focus on customer care. That being said, free giveaways of new products is a great idea as it makes existing and potential consumers feel cared for.
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Concept: Target And Sanrio
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Segment: Females, 18-55
Comparison Set: 22 similar articles, including: cross-branded kidcessories, 30 sanrio-inspired innovations, and candy striper kitties.
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