Supportive Ads - Target Maternity Bras: Cranes


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Bianca Bartz

By: Bianca Bartz
/Bianca Bartz
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Supportive Ads - Target Maternity Bras: Cranes

To show their clever innovations in supportive technology for maternity bras, The Campaign Palace created this ad campaign for Target.

The Melbourne, Australia-based advertising agency aptly titled the campaign “Cranes,” as it features a woman in a white Target bra and two small, Target-branded cranes on either side, with hooks holding up the bra at various points.

The tag line reads, “Target maternity bras. With built in support.”

Advertising Agency: The Campaign Palace, Melbourne, Australia Creative Director / Art Director: Tony Leishman Photographer: Stuart Crossett Retoucher: Alex Rodriguez Copywriter: Pat Lennox Account Director: Cassie Cobain (adsoftheworld)

Via: adsoftheworld Posted: Apr 3, 08
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