Target Maternity Bras: Cranes

By: Bianca Bartz - Published: Apr 3, 2008   Updated: Jun 10 2011 • References: adsoftheworld
To show their clever innovations in supportive technology for maternity bras, The Campaign Palace created this ad campaign for Target.

The Melbourne, Australia-based advertising agency aptly titled the campaign "Cranes," as it features a woman in a white Target bra and two small, Target-branded cranes on either side, with hooks holding up the bra at various points.

The tag line reads, "Target maternity bras. With built in support."

Implications - Photographer Stuart Crossett was the lucky man who got to shot this innovative campaign. The Creative Director/Art Director Tony Leishman is the genius behind the curvy crane idea. The Target maternity bra ad will definitely attract the attention of both pregnant women and their husbands. Stats for Supportive Ads Trending: Older & Mild
Research: 4,586 clicks in 424 w
Interest: 4 minutes
Concept: Supportive Ads
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: customizable masculine timepieces, rugged outdoor kitchens, and individuality-embracing travel ads.