Target Maternity Bras: Cranes
The Melbourne, Australia-based advertising agency aptly titled the campaign "Cranes," as it features a woman in a white Target bra and two small, Target-branded cranes on either side, with hooks holding up the bra at various points.
The tag line reads, "Target maternity bras. With built in support."
Implications - Photographer Stuart Crossett was the lucky man who got to shot this innovative campaign. The Creative Director/Art Director Tony Leishman is the genius behind the curvy crane idea. The Target maternity bra ad will definitely attract the attention of both pregnant women and their husbands.Stats for Supportive Ads Trending: Older & Mild
Traction: 4,408 clicks in 337 w
Interest: 4 minutes Concept: Supportive Ads
Related: 66 examples / 51 photos
Segment: Females, 18-55 Comparison Set: 24 similar articles, including: athlete-friendly earbuds, environmentally blending homes, and undulating balcony architecture.