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To show their clever innovations in supportive technology for maternity bras, The Campaign Palace created this ad campaign for Target.

The Melbourne, Australia-based advertising agency aptly titled the campaign "Cranes," as it features a woman in a white Target bra and two small, Target-branded cranes on either side, with hooks holding up the bra at various points.

The tag line reads, "Target maternity bras. With built in support."

Implications - Photographer Stuart Crossett was the lucky man who got to shot this innovative campaign. The Creative Director/Art Director Tony Leishman is the genius behind the curvy crane idea. The Target maternity bra ad will definitely attract the attention of both pregnant women and their husbands.