The Target Bullseye Flyer Gift Card is Perfect for Kids

By: Katherine Vong - Published: Nov 16, 2011 • References: bartalosillustration & adweek
There aren't many gift cards that are directly marketed to children, but the Target Bullseye Flyer gift card is one of the few that do. This innovative card can be built into a model airplane, offering children a fun, interactive toy that doubles as money to spend at Target -- on more toys, perhaps?

The Target Bullseye Flyer gift card was designed by San Francisco-based artist and designer Michael Bartalos, who actually won two awards for the innovative card design (one from HOW’s International Design Awards and the other from Advertising Federation of Minnesota).

The card includes everything a child needs to build a model balsa glider and even comes with a fold-out landing strip and pilot's license! Available in $5 to $1,000 denominations, the gift card is definitely a unique way to promote gift cards to young ones -- and to adults who are in need of gift ideas. Stats for Model Airplane Shopping Cards Trending: Older & Chilly
Research: 830 clicks in 235 w
Interest: 1.1 minutes
Concept: Target Bullseye Flyer Gift Card
Related: 53 examples / 41 photos
Segment: Males, 4-18
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