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Sharon Nayak's Tanishq Bridal Prelude Ads Focus on the Wedding Line

By: Meghan Young - Published: • References: sharonayak & behance.net
There is something exquisitely exotic about the Tanishq Bridal Prelude ad campaign. It has very much to do with the stunning array of sparkling necklaces, bracelets and other jeweled accessories, as well as the beautifully exotic bride. Showcasing Tanishq's Wedding Jewelry Collection, it is a stunning display of cultural traditions and modern tastes.

Shot by Bangalore City-based photographer Sharon Nayak, the Tanishq Bridal Prelude ad campaign focuses completely on the bride as she gets ready for her big day. With tons of closeups, rich colors and soft lighting, the shoot is glamorous and romantic.

I especially like the fact that it isn't evident right away that the Tanishq Bridal Prelude ad campaign is advertising jewelry. Instead, it displays these beautiful accessories in a bigger story, which really makes them more meaningful. Stats for Cultural Jewelry Campaigns Trending: Older & Warm
Traction: 15,140 clicks in 167 w
Interest: 4 minutes
Concept: Tanishq Bridal Prelude
Related: 87 examples / 67 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: french revolution jewelry shoots, angelic sensual photography, and chic shade campaigns.