There is something exquisitely exotic about the Tanishq Bridal Prelude ad campaign. It has very much to do with the stunning array of sparkling necklaces, bracelets and other jeweled accessories, as well as the beautifully exotic bride. Showcasing Tanishq's Wedding Jewelry Collection, it is a stunning display of cultural traditions and modern tastes.
Shot by Bangalore City-based photographer Sharon Nayak, the Tanishq Bridal Prelude ad campaign focuses completely on the bride as she gets ready for her big day. With tons of closeups, rich colors and soft lighting, the shoot is glamorous and romantic.
I especially like the fact that it isn't evident right away that the Tanishq Bridal Prelude ad campaign is advertising jewelry. Instead, it displays these beautiful accessories in a bigger story, which really makes them more meaningful.
Stats for Cultural Jewelry Campaigns
Trending: Older & Warm
Research: 15,973 clicks in 255 w
Interest: 4 minutes
Concept: Tanishq Bridal Prelude
Related: 87 examples / 67 photos
Segment: Females, 18-55
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