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App-Connected Digital Pet Toys

The All-New 'Tamagotchi On' Supports Cross-Platform Connectivity

— May 13, 2019 — Life-Stages
Tamagotchi is now introducing 'Tamagotchi On' for the North American market, which introduces a new way for people the play with the nostalgic digital pet toys. While Tamagotchi On retains the original aspects of gameplay that fans first fell in love with, the updated toy introduced a colored-digital screen, new experiences and features for cross-platform connectivity.

Tamagotchi On is ideal for on-the-go entertainment, as it doesn't require access to the Internet for gameplay. These next-gen digital pet toys give players more control than ever before, as they are able to create personalized characters, decide what their My Tama eats and more. Users are able to interact with other Tamagotchi On devices to visit friends, give gifts and expand their family tree, as well as connect with a mobile app for even more fun, games and the ability to earn Gotchi points.
Trend Themes
1. App-connected Toys - Opportunity for toy companies to create new toys that can connect with apps for added features and playability.
2. Cross-platform Connectivity - Opportunity for tech companies to create devices that can connect with other devices to expand user experience and interactivity.
3. Personalization - Opportunity for tech and toy companies to create products which are highly customizable giving consumers more control over their experience.
Industry Implications
1. Toy Industry - Develop app-connected and customizable digital toys to bring innovation to the market and create new user experiences.
2. Tech Industry - Develop cross-platform connectivity for devices to connect with each other and with apps to expand user experience in various contexts.
3. Gaming Industry - Create more interactive and personalized gaming experiences using cross-platform connectivity and app-integration.
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